News
Funding, rebrands, and category shifts in Indian business — filed the same way we file everything else: sourced, dated, and without the fluff.
HaystackAnalytics Ushers in the Most Advanced Technology to Bridge the Diagnostic Gap in Infectious Diseases
HaystackAnalytics is scaling its Genomic Centres of Excellence network to 100 sites across India within 12 months, bringing advanced infectious-disease diagnostics closer to patients and clinicians.
Verdant Raises ₹42Cr Series A — And Skips the Usual D2C Playbook
No influencer blitz, no discount-led growth. Verdant's Series A round is a bet that slow, ingredient-first skincare can still win in India's noisiest category.
Mistry & Sons Just Rebranded After 60 Years. Here's Why It Didn't Backfire.
Legacy FMCG rebrands usually alienate the loyal base chasing a younger one. Mistry & Sons found a rare third way — and the data says it's working.
The Quiet Rise of India's Direct-to-Retail Startups
D2C brands spent a decade avoiding retail. A new cohort is skipping marketplaces entirely and going straight to the shelf — on their own terms.