BoAt is a very popular Indian lifestyle brand founded by Aman Gupta and Sameer Mehta in 2014. It began as a bootstrapped company. The company offers stylish and affordable electronic products such as headphones, earphones, speakers, smartwatches, power banks, and car accessories. The brand’s slogan, “Plug into Nirvana,” translates to the peace and happiness one gets after using its products.
Boat’s Founders and Their Background
Aman Gupta is a Chartered Accountant with a B.Com. degree from Delhi University and an MBA in Finance and Strategy from the Indian School of Business. Before starting the business, Aman worked at CitiGroup and JBL at Harman International. Sameer Mehta holds a commerce degree from Narsee Monjee College. He teamed up with Aman to launch the startup. Their combined skills in finance and business helped shape the brand’s success.
How BoAt Began
This now well-established startup began as a bootstrapped company, which means Aman and Sameer used their own money to fund it. They started by offering affordable chargers for Apple devices, which were often expensive and prone to breaking. Their goal was to provide millennials with durable and stylish electronics that were also budget-friendly. This initial focus helped BoAt grow and expand into other electronic accessories.
BoAt’s Impressive Growth
Since its start, BoAt has grown rapidly. By 2020, it was ranked as the fifth-largest wearable brand globally by the International Data Corporation (IDC). In FY 2023, the brand assembled 15 million products in India and reached a milestone of $500 million in revenue. What began as a small, bootstrapped startup has become a unicorn business with a loyal customer base.
BoAt’s popularity, especially among younger people, continues to grow, making it a top choice for affordable and stylish electronics. The brand’s story shows that with hard work, creativity, and a clear vision, it’s possible to turn a simple idea into a major success.
Check out a similar unicorn startup’s story, “Zepto“
