Urban Company has changed how people get home services. Started in 2014, this platform lets you book services like cleaning and beauty treatments easily from your phone. With booking through just a click and strict checks on service professionals, this startup quickly became a trusted name. The company has reached a turnover of over Rs 637 crore as of 2023.
The Start of the Urban Company
Urban Company, previously known as UrbanClap, was created because its three founders—Abhiraj Bhal, Varun Khaitan, and Raghav Chandra—noticed that in India, it was hard to find reliable service providers for everyday needs like plumbing, electrical repairs, or beauty services.
Seeing a chance to improve this, the three founders used their skills in marketing, product development, and operations, respectively, to build a brand out of it. Their goal was to use technology to connect you with skilled professionals in an easy and clear way.
Starting in 2014 in New Delhi, Urban Company first matched service providers with customers manually. As more people used the platform, they automated the process, changing how you book services right from your phone.
Urban Company’s Unique Business Model
Urban Company’s business model is all about connecting you with skilled service professionals through an easy-to-use platform. You can book services like beauty treatments and home repairs from your smartphone. The company uses AI to make sure you get quick and reliable service.
To keep quality high, the company checks the background of all service providers and even does police verification. They also train their partners to ensure you get the best service. The platform’s prices are clear, with rates based on demand and supply in your area.
Urban Company makes money by taking a commission from each transaction, usually between 15-20%. They also earn through lead generation and sponsored listings for certain services. This approach benefits both you and the service professionals, making it a win-win for everyone.
Growth and Expansion
Urban Company’s growth plans on offering more services and reaching more places. The company now offers over 80 categories, including beauty, wellness, and home repairs. This wide range of services means you don’t have to look for multiple service providers.
To grow globally, Urban Company first expanded to Dubai in 2018, then to Singapore and Saudi Arabia. The company picked these markets carefully, thinking about customer needs and costs. For example, Dubai was seen as the “ninth metro of India,” making it a good place to start growing internationally.
Urban Company also uses technology and customer feedback to keep improving its services. By looking at how well service providers are doing, the company can adjust prices and plan better marketing. This helps Urban Company stay ahead of competitors and keep getting better.
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